{"product_id":"tk80","title":"[Group Buy] TK80","description":"\u003ch3\u003e\u003cstrong\u003eDesign Description: \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eModern electronic products are all minimalist.\u003c\/p\u003e\n\u003cp\u003eWe often reminisce about the heavily mechanical digital products of our childhood, truly classics. Thus, the \"TECH\" series was born, a kit series guided by the style of retro digital products.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0931\/3481\/5554\/files\/FhQp2JJuoEemD1qtnAj0nszpX6PD.png-large5000.webp?v=1781179152\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe TKL was chosen as the first product in the series due to its classic layout. If we are fortunate enough to have a successful first product, we will continue to develop different layouts in the future.\u003c\/p\u003e\n\u003cp\u003eProduct Positioning\u003c\/p\u003e\n\u003cp\u003eCreating a high-priced product regardless of cost isn't the most difficult task for designers. What we aim to create isn't a luxury item, but a consumer-grade premium product that combines design and quality.\u003c\/p\u003e\n\u003cp\u003eBalancing and prioritizing is the biggest challenge we faced during development.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eDesign Approach\u003c\/strong\u003e\u003cbr\u003e\"Good design is practical.\"\u003c\/h3\u003e\n\u003cp\u003eInitially, the design was complex, with over 30 components. This significantly increased the cost.\u003c\/p\u003e\n\u003cp\u003eThrough discussion, we gradually established \"front view as primary, bottom and sides as secondary\" as our first design principle;\u003c\/p\u003e\n\u003cp\u003e\"Form serving function, minimizing or eliminating non-functional decorative elements\" as our second design principle;\u003c\/p\u003e\n\u003cp\u003eNostalgia isn't about \"borrowing,\" but rather a reconstruction based on our understanding of past products within the context of current aesthetic and functional needs—this is our third design principle.\u003c\/p\u003e\n\u003cp\u003eIn summary, this was a comprehensive balancing act between form design, cost, practicality, and the interplay of classic and contemporary styles.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTimeline:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGroupbuy: Jun 22th - July 7th 2026\u003c\/li\u003e\n\u003cli\u003eShipping to vendors: End of Q3 2026\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kezewa store","offers":[{"title":"Blue \/ FR4","offer_id":54532904649026,"sku":null,"price":239.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ PP","offer_id":54533261427010,"sku":null,"price":239.0,"currency_code":"USD","in_stock":false},{"title":"light gray \/ FR4","offer_id":54532904681794,"sku":null,"price":239.0,"currency_code":"USD","in_stock":false},{"title":"light gray \/ PP","offer_id":54533261459778,"sku":null,"price":239.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ FR4","offer_id":54532904714562,"sku":null,"price":239.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ PP","offer_id":54533261492546,"sku":null,"price":239.0,"currency_code":"USD","in_stock":false},{"title":"Orange \/ FR4","offer_id":54532904747330,"sku":null,"price":239.0,"currency_code":"USD","in_stock":false},{"title":"Orange \/ PP","offer_id":54533261525314,"sku":null,"price":239.0,"currency_code":"USD","in_stock":false},{"title":"Green \/ FR4","offer_id":54532904780098,"sku":null,"price":239.0,"currency_code":"USD","in_stock":false},{"title":"Green \/ PP","offer_id":54533261558082,"sku":null,"price":239.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3481\/5554\/files\/blue.png?v=1781178533","url":"https:\/\/kezewa.store\/ru\/products\/tk80","provider":"Kezewa store","version":"1.0","type":"link"}